If you thought creating a marketing strategy was hard—think again!

Here are the steps to generate a marketing strategy in minutes!

How to create a GTM strategy for your business using Rava:

  1. Open the Rava homepage. Click on the dropdown menu that you see in the left side bar of your screen
  2. You can find the “Strategy” section over there, or else you can also start directly on your dashboard in the section you see “Strategy”.
  3. You can find set of three options , select the required option based on your intent
  4. There you find a questionnaire , quickly complete that with appropriate info and Hit enter/return
  5. Then it redirects to Rava strategies where you can select the required kind of strategy from the given options and click on Generate
  6. Boom!!! Your strategy is ready and it consists of different required sections
  7. Give your strategy a name. Something like “Strategy for XXXXX” works great. Hit enter/return.
  8. There you can save your Strategy and use accordingly
  9. Once you’re done, you’ll land on your customized marketing strategy (which you can access from the “Strategy” tab in the future).
  10. To customize your strategy even more, follow the prompts you see at the top of each section.

Your marketing strategy will include your:

  • Goals
  • Objectives
  • Customer persona(s)
  • Marketing channels
  • Marketing and Sales plan
  • Pricing strategies
  • Distribution plans
  • KPI’s and Partnerships

Once you’ve created your marketing strategy, tasks will appear on your task calendar as well as a few marketing campaigns we recommend.


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